Four Ways Real Estate Agents Can Use Custom Labels To Build Their Businesses

23 September 2016
 Categories: Business, Blog


Real estate agents have many different marketing tools at their disposal, from advertising benches and billboards to custom websites. The key to advertising your services as a real estate agent is to find a unique way to stand out from the crowd. Custom labels can help you to create custom advertising tools you can use to grow your business. Here are just a few ideas you can use for your real estate business.

Water Bottles

When hosting open houses, you probably have snacks and beverages available. Why not take advantage of the snack bar you create for every open house by adding in a little branding? You can have custom labels created for your business that fit onto plastic water bottles. This idea advertises your business with every sip potential home buyers take. List your name and business contact information on each label, or get creative and add pictures of the biggest properties you have for sale.

Candles

Candles offer a versatile way to advertise your business. Glass jar candles with custom labels can be a great housewarming gift for your clients, but they can also make great additions to your open houses as well. Choose scented candles that can serve two purposes in the home; add a beautiful look and scent to the home and advertise your business. For people who schedule a showing or express serious interest in a property, give them a candle, two of your custom label water bottles and your business cards. You may even want to have gift bags available filled with these items so you can hand them out easily to those visitors you feel are worthy.

Wine Bottles

Gifting a custom-labeled bottle of wine to your clients who have just bought or sold a home can actually be a great way to advertise your business. Your clients may show off the wine bottle to friends as they talk about the great service you provided, or they may crack open the bottle at a housewarming party in front of friends and neighbors. Consider gifting a bottle of wine with a custom label on it to each of your clients along with a pair of wine glasses. Remember to have your business logo, name and contact information printed on each label.

Return Address Labels

Moving to a new home means getting new address labels printed. Why not give your clients custom-printed return address labels on them? Simply put the name and logo of your real estate business off to the side of the labels, and have your client's new address printed on them. This gift will serve as a housewarming present, but it also gets your name and business information out to a wider audience. Whenever your clients mail a bill, letter or birthday card, they are sending your information out into the world.

Get creative and come up with other ways custom labels can grow your business. With the right advertising and a bit of ingenuity, you can grow your real estate client list. For more information, see a website such as http://www.northwestlabel.com/.


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